Aurelia is a testament to family, innovation and female empowerment. Sisters Andrea, Paula and Magdalena de la Torre Suárez developed their line of handmade wooden bags with interchangeable charro straps in honor of their great-grandmother, Aurelia. Her legacy as a creative and forward-thinking woman inspired the three siblings from Guadalajara to reinterpret elements of Mexico’s rich charrería culture. This sport and art form, invented in the 16th Century, revolves around horses and cattle as much as around the elegant attire worn by the charros (the riders) and the horses’ saddlery. The de la Torre sisters collaborate with artisans specialized in woodwork and charrería techniques to incorporate these crafts into their one-of-a-kind and customizable wooden bags, leather straps, belts and cotton reins.
Although they opted for different majors, all three women studied design at Parsons and had always wanted to collaborate on a family project. They live in three different cities —Los Angeles, Madrid and Mexico City—, but Aurelia brings them, and their diverse sources of inspiration, together. Moreover, and just as they celebrate the strength and beauty of the charro aesthetic, Aurelia has become a way for them to honor their family as a matriarchy of resilient, independent women.
CHARRERÍA AND RECYCLED WOOD
Aurelia partners with several craftsmen in Mexico City, Puebla and Jalisco who work from their own studios or homes, where they can spend more time with their families and pass on their know-how to the next generation. The de la Torre sisters are champions of their hometown’s artisanal talent and understand each piece is a work of art; they collaborate with the craftsmen throughout the design process to learn from them and ensure they have the time and resources they need to enhance their skills. All of Aurelia’s wooden bags are made exclusively with recycled and reforested woods, while the label’s packaging is made from jerga, a traditional textile made from 100% recycled cotton commonly used for cleaning wood and other materials in Mexico.
We became enamored by the refined patterns, materials, textures and colors of charrería. Fascinated by the peculiar functionalities of the outfits and the feminine touch interwoven through it all, we wanted to apply it to our designs.
— Andrea, Paula and Magdalena de la Torre Suárez, Co-Founders