When Colombian designer Maygel Coronel wanted to create a swimwear brand, she set herself a seemingly impossible challenge: a swimsuit that would fit and flatter women of all shapes and sizes. Coronel, a former model, had no problem finding bathing suits that looked terrific on her. However, she wanted to design a piece that would make her full-bodied mother feel beautiful and comfortable. After some experimentation, Coronel succeeded in making a single prototype that happened to look great on both her and her mother. The rest, as they say, is history.
Skilled at patternmaking, Coronel focuses closely on cut. Her necklines never plunge too low; armholes and bottoms are designed to avoid creating bulges. But the true magic of Maygel Coronel universally flattering suits lies in the brand’s proprietary fabric: a strong but lightweight jersey that is also quick-drying and chlorine-resistant. The material’s shape memory technology enables Maygel suits to fit many different bodies with just one size. (Though, she recently expanded the range to include a petite and extended size model to be even more inclusive.)
Coronel uses the fabric like a sculptor. Inspired by Latin American style, she details the sleek, solid-colored suits with bold ruching, layered ruffles and puffed sleeves. The result is timeless and elegant designs that can go from poolside to an evening out with just a bit of makeup and jewelry.
Coronel studied design in Bogotá and Cartagena before finishing her degree in Italy at the Accademia della Moda in Naples. She returned to Cartagena—where she was born and raised—with her husband and young daughter, and her hometown is now the base of operations for Coronel’s creative and production teams.
A HOLISTIC APPROACH FROM A HOMETOWN GIRL
Maygel Coronel is based in the designer’s hometown of Cartagena, Colombia, where the collections are designed and produced. Coronel has established her own atelier where a team of twelve artisans, mostly women, make the product by hand. The atelier has comfortable and safe working conditions, and the workers are paid a fair and livable wage. The proprietary fabric is sourced locally in Colombia and created with an eco-friendly process. The brand’s ethos celebrates the female form and embraces inclusivity with its universal-fit designs, and Coronel recently expanded the range to include petites and extended sizes.