Jeanne de Kroon is a self-described nomad who has always had a deep passion for travel and making a difference in the lives of women around the world. Before founding ZAZI Vintage, de Kroon was working for an NGO in India, where she learned that a powerful way to make an impact was through fashion. In 2015, de Kroon launched ZAZI, with the goal of connecting and weaving cultures together through cloth, connecting women storytellers across the world.
At the center of ZAZI are female artisans and an appreciation for the traditional crafts along the Silk Road: an area that spans from the magic of rural India to the majestic hills of Afghanistan and Uzbekistan - and beyond. ZAZI believes that through working with these communities of female artisans worldwide we can reconnect with the magic that fashion can be; something that has a story woven through its fabric and creates a connection between cultures worldwide.
ZAZI seeks to create a community that empowers both the consumer and the producer one garment at a time. Recognizing that women are the heart and soul of the fashion industry, and that sustainability is, at its core, a feminist issue, is at the center of ZAZI’s mission. The brand works closely with groups of female artisan partners to guarantee safe working conditions and living wages, empowering these artisans to lift themselves and their families out of poverty.
Another key pillar of the ZAZI brand is to protect and preserve the environment. By using already existing fabrics and organic materials, their team works towards minimizing their overall environmental impact. Each co-created piece of clothing is imbued with the authentic richness of the culture behind every material, pattern and craft - supporting local artisans and promoting both environmental and cultural preservation within those communities.
“I really believe that when it comes to sustainability, it doesn’t matter as much if you use organic cotton or some new sustainable fiber—in the end, it’s about our relationship to the garments.”
- Jeanne de Kroon, Founder