Kowtow was started to raise awareness about the consequences of consumer behavior. All Kowtow items are 100% certified fair trade organic cotton. The Kowtow factory sponsors projects such as Girls Education, Cow Shed and Cow Donation programs in the farmers villages. All fabric is dyed using Global Organic Textiles Standard (GOTS) approved dyes which are free of hazardous elements such as nickel, lead, formaldehyde, amines, pesticides and heavy metals. All employees receive a living wage and the factory pays for their social security and pension funds. In addition, employees receive house rent, free transport services to the factory, paid holiday leave, sick pay, medical insurance, subsidies lunches and overtime pay. All employees' children receive free schooling, and employees work in a well-lit, well-ventilated and spacious working environment.