Ethiopian model, actress and World Health Organization ambassador Liya Kebede launched lemlem in 2007 as a way to support the struggling weavers of her home country while preserving their traditional methods. The brand's inspiration arose during a trip to Kebede's native Ethiopia. While visiting, Kebede met traditional weavers who no longer had a market for their goods, Kebede felt a need to preserve their art form while simultaneously creating job opportunities. Meaning “to bloom” or “to flourish” in Amharic, lemlem is handmade in Ethiopia from natural cotton and rooted in tradition, but woven with a modern touch. It aims to add a sense of diversity to the clothing market while fueling prosperity in another. Recently expanding beyond the hand woven category while still maintaining production in Africa, lemlem provides another voice for African causes as well as a beautiful embodiment of its traditions and culture. Kebede notes: "The motto of Lemlem is 'Made in Ethiopia'. That will always be our signature and what makes our story a bit different. We want to prove ourselves and prove to the world that there’s a new destination for clothing production."