SOÜF is built upon a love for design and heritage. Founded and designed by Sofia Avila, the brand harmonizes modern ideas with inspirations brought from her childhood & the culture of her native country, El Salvador.

Each SOÜF piece is completely unique and handmade with love by artisans across El Salvador, using reclaimed antique wood sourced from columns and pillars of Salvadoran colonial homes that have been torn down. The brand’s collaboration with small, independent business owners & artists is part of SOÜF’s vision to give back to the local community. Amadeo Medrano leads all woodwork, Nelson Mejia locally sources and produces each leather pouch, and Carolos Rauda handcrafts each brass handle. The semi-precious stones that accent the handles are cut by expert gemologists in New York City and are cleansed in the full moon. Over 20 people are involved in producing these exclusive & unique pieces.

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