G.Viteri (formerly Prymal) was founded to promote high-quality luxury fashion that strengthens the local economy and preserves the environment. All products are 100% handmade in Ecuador by local artisans, 90% of which are women and their families. The company runs on three core values -- sustainability, fair trade, and the handmade process -- and is based on seven sustainable principles: socially responsible, transparency, local production, natural textiles and materials, resource efficiency, green marketing and recycling/upcycling.


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