Introduction
Pinkfilosofy is a Colombian fashion brand that offers easy and timeless silhouettes. Co-founded in 2010 by Adriana Arboleda and Johanna Ortiz, the brand has since been under the creative direction of Arboleda. A former model, Arboleda infuses her designs with her down-to-earth style, resulting in a line of effortless and feminine garments. She conceived Pinkfilosofy as a label of seasonless staple pieces that defy trends and are made for everyday life: comfortable, versatile and crafted with high quality materials. Approaching fashion from an environmentally conscious standpoint was also essential when conceiving the brand; therefore, Pinkfilosofy champions eco-friendly fibers and clean production processes, while also striving to minimize waste. Based in Cali, Colombia, the founders’ hometown, Pinkfilosofy is deeply committed to its community and to empowering the women heads of household who work in their atelier.
AN ECO LIFESTYLE
As its name suggests, Arboleda's label is about sharing a way of life, inviting others to respect and protect the environment. Convinced that comfort and sustainability are today's real luxury, Pinkfilosofy is always working to improve its conscious production processes and minimize its impact on the planet. Which is why an important percentage of the materials they use are recyclable and require a limited amount of water to be produced. In an effort to reduce waste, their packaging is made with discarded fabrics from previous collections, while their tags are recycled from sugarcane remnants. Through their Be Eco, Be Conscious initiative, the label encourages people to consume at a slower rate, carefully selecting versatile and durable pieces that they will wear for decades.
“From fabric choices to design details, every element at Pinkfilosofy is at its core accountable and authentic, resulting in an aesthetic and lifestyle that we are proud to share. As a label, we are connected to society, the environment and ourselves, and that means working towards sustainability and contributing to build a better world.
— ​Adriana Arboleda, Pinkfilosofy Co-Founder
